- Associated Press - Sunday, June 15, 2014

SANTA FE, N.M. (AP) - An online funding initiative for a planned arts market organized by former employees of the popular Santa Fe Indian Market appeared to fizzle this month, a newspaper reported.

A Kickstarter campaign for Santa Fe’s Indigenous Fine Art Market failed to reach a goal of $60,000 by a Thursday deadline, the Albuquerque Journal reported Friday (https://bit.ly/1voCdZe ). The donations given by 146 people amounted to a little over $8,000.

Kickstarter rules state that the Indigenous Fine Art Market does not get any money if the campaign doesn’t hit its goal, but donors can still give directly, said marketing director Tailinh Agoyo.

Agoyo said she suspects the lack of donations stemmed from the choice of an online drive. She said most of their supporters likely didn’t understand the concept of Kickstarter.

This is not the only recent setback organizers faced. Last week, a fundraising event was canceled because of hail, but donors didn’t take up an offer for a ticket refund, she said.

Organizers are unsure what other plans they will attempt to get funding for the August event. The weekend market will still be held, Agoyo said, adding that the online funding was going to be used for youth programs. However, the Kickstarter site said it was for hiring temporary staff, programming and infrastructure such as tents and stages.

Market director John Torrez Nez did not immediately respond to the newspaper’s messages seeking details about the organization’s finances and whether staff members would be paid.

Nez and Agoyo were among the three key workers who resigned from the Santa Fe Indian Market and started the Indigenous Fine Art Market shortly after.

Both are scheduled for the same weekend. The Indian Market has long been the city’s biggest tourist draw.

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Information from: Albuquerque Journal, https://www.abqjournal.com


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