By Associated Press - Thursday, June 19, 2014

BURLINGTON, Vt. (AP) - Fletcher Allen Health Care, Vermont’s largest hospital, is planning to change its name to The University of Vermont Medical Center this fall, officials announced Thursday.

The new name is a brand strategy intended to reflect the tie with UVM and collaboration among hospitals, officials said.

“The new name reflects our teamwork - today and for the months and years to come,” said Fletcher Allen President and Chief Executive Officer Dr. John Brumsted.

Fletcher Allen Partners, which is made up of four hospitals in Vermont and northern New York, will change its name to The University of Vermont Health Network.

As part of the name change, CVPH Medical Center in Plattsburgh, New York, will become Champlain Valley Physicians Hospital and will use the name together with The University of Vermont Health Network. Central Vermont Medical Center in Berlin and Elizabethtown Community Hospital in New York will also use their names in conjunction with The University of Vermont Health Network.

“This initiative will signal clearly to people in the region that they have access to a very high-quality health network aligned with one of the top ten academic medical centers in the country, which has a continuing strong commitment to providing exceptional patient care and effectively controlling costs,” said UVM President Tom Sullivan.

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