- Associated Press - Wednesday, June 4, 2014

CHEYENNE, Wyo. (AP) - A variety of businesses in every county have applied to sell lottery tickets, but the top administrator of the Wyoming Lottery Corp. wants to see more before the state enters the Powerball and Mega Millions jackpot frenzy later this summer.

About 300 retailers have submitted applications to sell Powerball and Mega Millions tickets since it started accepting applications on May 21, Wyoming Lottery CEO Jon Clontz said.

The types of businesses applying range from bars to hotels, Clontz said Wednesday. There is no restriction on the types of business that can sell tickets in Wyoming.

“I’m actually thrilled with the response,” he said. “For 15 days, to have that many, I’m very happy with it. But I know we need more.”

The goal is to have about 450 places around the state where people can buy lottery tickets, Clontz said.

Wyoming Lottery staff plan to contact more than 100 retailers around the state that have not applied but might be good locations for ticket sales, he said.

“We’re not just sitting around waiting for people to apply. We’re reaching out as well,” Clontz said. “But there’s still plenty of opportunity for people to apply.”

Because some retailers submitting applications have identified multiple locations for ticket sales, there are more than 500 proposed locations for ticket machines. However, it’s likely not all of the proposed locations will meet the qualifications to get a machine.

Locations for lottery sales will be decided on a number of factors, such as foot traffic and sales. In addition, lottery retailers must pass a background investigation.

“We’re going to look at wherever makes sense to maximize revenue. But I would also say that you’re probably going to find lottery products being sold in places that you would expect a lottery product to be sold,” Clontz said. “All of this is working toward our go-live day of Aug. 24.”

Besides finding retailers, the lottery machines must be installed, retailers must be trained on the machines and a promotional campaign conducted, he said.

“We need to make sure we have a good launch campaign, and we’re working on that,” Clontz said. “And those things will make a big difference in terms of sales, I think.”

The lottery is expected to net about $6 million a year for Wyoming after expenses and prizes. The first $6 million of proceeds will go to local governments. Anything above that total goes to a school fund.

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