- Associated Press - Saturday, November 22, 2014

ASHEVILLE, N.C. (AP) - Officials are predicting a record-setting year for Asheville-area tourism.

The Asheville Citizen-Times reports (https://avlne.ws/1BVBaH4 ) that occupancy rates in Buncombe County hit an all-time high in October, with more than 86 percent of lodging rooms filled. According to hotel-data company STR Global, the previous monthly high was 81 percent.

The occupancy-rate record coincides with a record amount spent on advertising.

The director of the Asheville Convention and Visitors Bureau says the advertising budget for the fiscal year that began July 1 is $4 million.

Stephanie Pace Brown says the marketing educates potential visitors on the variety of things to do in the area.

She predicts the occupancy-rate trend will result in Asheville tourism achieving its best year ever.


Information from: The Asheville Citizen-Times, https://www.citizen-times.com

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