- Associated Press - Saturday, November 22, 2014

BOW, N.H. (AP) - A survey shows New Hampshire retailers are expecting holiday sales to be up 4.3 percent, slightly higher than the national expectation.

The survey by the New Hampshire Retail Association says 77 percent of retailers are anticipating their 2014 holiday sales will be the same or better than last year.

A total of 69 percent of respondents said that their 2014 inventory levels are the same or better than last year’s levels. About 53 percent of the association’s members offer online shopping, and they expect that online sales will account for up to 25 percent of their entire holiday sales.

A total of 69 percent surveyed said they are using social media.

“Due to our lack of a sales tax, New Hampshire retailers tend to do better than retailers in other parts of the country. Combine that with sales and competitive pricing, and consumers will have a tremendous advantage this holiday season,” said Nancy C. Kyle, President/CEO of the New Hampshire Retail Association.

The association said consumers in New Hampshire are focused on a sense of family that will be reflected in purchases such as winter clothing, quality personal items that are practical, cookware and gourmet food items.


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