- The Washington Times - Monday, November 24, 2014

Budweiser is sending its iconic Clydesdales back to the stables this holiday season, saying the horses aren’t drawing in the younger crowd to buy the company’s beer.

Instead, the so-dubbed “King of Beers” will rely on the likes of Jay Z and zombies to sell its holiday fare, The Wall Street Journal reported.

Budweiser sales have been steadily dropping the last couple decades. Its parent company, Anheuser-Busch InBev, said 44 percent of those between the ages of 21 and 27 have never drank a Budweiser, The Journal reported.

By the numbers, the company went from selling 50 million barrels in 1988 to 13 million in 2013. And one solution to counter the lagging sales? Get rid of the advertising that’s seen as too old-school and bring in the younger imagery.

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