- The Washington Times - Wednesday, October 22, 2014

Ben & Jerry’s is standing firmly in support of its “Hazed & Confused” ice cream, a play on the 1969 Led Zeppelin hit “Dazed and Confused,” amid a wave of complaints from anti-hazing activists who say the name is insensitive to hazing victims.

The Vermont-based company found nothing in its marketing for the chocolate and hazelnut flavor that “condoned hazing, supported hazing, or even inferred hazing,” said spokesman Sean Greenwood, Bloomberg reported.

“It didn’t make sense for us to change the name,” he added. “We named it because it’s a pop culture reference.”

Lianne and Brian Kowiak of Tampa, Florida, lost their 19-year old son, Harrison Kowiak, in 2008 to a head injury that he suffered during a fraternity hazing ritual at a North Carolina college. Harrison was apparently a big Ben & Jerry’s fan. His parents sent a letter to the company in September asking they consider changing the “Hazed & Confused” brand, which launched in February.

“The company completely avoided and didn’t take into consideration what are the unintentional implications of this chosen name,” Brian Kowiak told Bloomberg following a followup call he had Friday with a Ben & Jerry’s rep.

Anti-hazing activist Hank Nuwer at Stophazing.org also urged readers to contact Ben & Jerry’s. After receiving several complaints, the company put out a statement condemning hazing.

“The flavor Hazed & Confused and Ben & Jerry’s as a company in no way condone — nor support in any manner — the act of hazing or bullying,” the company said at the time, Bloomberg reported. “Ben & Jerry’s believes that hazing and bullying have no place in our society.”

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