- Associated Press - Tuesday, October 28, 2014

TORRANCE, Calif. (AP) - Businesses that sell artificial grass are making some serious green in drought-stricken Southern California.

The Torrance Daily Breeze (https://bit.ly/1rPqeAD ) says the synthetic turf industry is booming as folks look for ways to reduce water consumption.

Chris Hayman of Earth Design Landscape in Redondo Beach - which sells synthetic lawns - says his annual revenues have jumped from less than $300,000 two years ago to $2.5 million this year.

DuraTurf says it sold about 625,000 square feet of artificial grass in Southern California last year and could double those sales this year.

Some areas offer rebates for people who tear out their lawns. And the water savings can be large. One estimate says the average lawn needs 34,000 gallons a year.

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