- Associated Press - Monday, September 22, 2014

OLYMPIA, Wash. (AP) - Washington state’s attorney general is suing a Philadelphia-based online company that he says used deceptive marketing tactics on millions of customers across the country.

The lawsuit was filed Monday by Attorney General Bob Ferguson in the United States District Court for the Western District of Washington against Internet Order LLC and its CEO, Daniel Roitman. The company, doing business under the name Stroll, promoted foreign language programs with low introductory offers through the website www.pimsleurapproach.com.

The lawsuit claims customers were automatically enrolled in an expensive ongoing purchase plan without their knowledge.

The lawsuit cites violations under the federal Restore Online Shopper’s Confidence Act and the state’s Consumer Protection Act. The Pennsylvania Attorney General has also filed a lawsuit against the same company for violations of its state consumer protection laws. Roitman said by email that his company has always sought to be truthful in their marketing and that he was optimistic about a quick resolution.

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