- The Washington Times - Friday, April 10, 2015

Amazon has pulled a controversial game app that had users throw food at an anorexic girl.

“Rescue the Anorexia Girl,” created by Las Vegas-based SmartTouch media, asked gamers to throw food at the sickly girl to prevent her from withering away. When players miss, the girl loses weight and eventually dies, the New York Daily News reported.

“We’re a big publisher, and this app was one of many we published on Amazon last year,” SmartTouch Media executive Tim Prokhorov told the Daily News.

An Amazon spokesperson told the Daily News that all of its apps “must adhere to our content guidelines” and that “the app in question is no longer available from our store.”

Eating disorders, which affect up to 24 million people in the U.S., are the leading cause of mental illness-related deaths, the Daily News reported.

“Games such as this play into stereotypes and stigma which could cause someone not to seek help,” blogged activist Brian Cuban, a recovered anorexic. “The science of eating disorders is firm. They are biologically based and not a choice. Simply feeding “anorexia girl” isn’t going to cure anything.”

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