- Associated Press - Wednesday, April 29, 2015

ALBUQUERQUE, N.M. (AP) - Advertising will make up close to three quarters of the state’s tourism budget in the fiscal year starting July 1.

The Albuquerque Journal reports (https://bit.ly/1zp3X6x) Gov. Susana Martinez touted this and other ways the state is seeking to boost its tourism industry at a Tuesday meeting with industry representatives.

Tourism officials say the total budget for the coming year is at $13.6 million, including the governor’s $1.25 million boost in advertising dollars. In total, the state will be able to spend $9.3 million on advertising to bring visitors to the state.

Martinez has tried skiing and kayaking, and has ziplining on her list of New Mexico adventures. She said people should have these experiences when they visit the state.

A record 32 million people visited New Mexico in 2013.


Information from: Albuquerque Journal, https://www.abqjournal.com

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