- Associated Press - Sunday, August 16, 2015

CONCORD, N.H. (AP) - The New Hampshire Liquor Commission says it posted record sales of $642 million in the fiscal year that ended June 30.

Officials say that marks an increase of $21 million in sales over the previous year.

Net profits transferred into the General Fund also set a new record at nearly $152 million.

Liquor Commission Chairman Joseph Mollica says innovative marketing and sales initiatives and a successful holiday season drove the record gains.

“The New Hampshire Liquor Commission is committed to generating record revenue year after year for the taxpayers of New Hampshire,” Mollica said. “We have strategically worked to improve and strengthen our performance each year with innovative marketing campaigns, the continued relocation and renovation of NH Liquor & Wine Outlets, strategic buying, building strong relationships with suppliers, and a focus on superior customer service. Our success is truly a team effort.”



The commission operates 78 stores around the state - including the 24,000-square-foot store that opened in Salem in June and the newly-renovated stores on both sides of Interstate 93 near the Hooksett tolls.

The two new NH Liquor & Wine Outlets in Hooksett are more than double the size of the previous locations and together they are expected to generate approximately $40.5 million in sales - a $6 million increase over their smaller predecessors.

The commission notes that since the first New Hampshire Liquor & Wine Outlet opened in 1934, liquor and wine sales have generated more than $3 billion in revenue for the state.

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