- Associated Press - Tuesday, August 18, 2015

BLOOMINGTON, Ind. (AP) - Indiana University signed an apparel contract extension with Adidas on Monday in a new deal worth $53.6 million over the next eight years, according to Athletic Director Fred Glass.

The deal will nearly double the athletic clothing company’s annual payments to Indiana University from $3.7 million to $6.7 million, Glass told The Indianapolis Star (https://indy.st/1Pjzae0 ). It’s the fifth richest publicly known apparel deals in college sports, behind the University of Michigan, the University of California, Los Angeles, and two other schools, the university said.

“We are thrilled to continue our longstanding relationship with Adidas,” Glass said. “Having one of the nation’s largest equipment and apparel deals will have an enormous impact on IU, our teams, coaches, and student-athletes. IU Athletics and Adidas have enjoyed a tremendous history together, and we are excited to carry that tradition into the future.”

Under the new contract, Adidas will provide uniforms for all 24 of the university’s varsity teams, including alternate uniforms for the football and basketball programs, and a full branding audit to ensure consistency in color and design, especially with the crimson and cream hues.

Every athletic program “will receive more apparel as a result of this deal,” Glass said. The audit, which will be conducted by a Germany-based company, “does not portend any significant changes,” but it will create more of a uniform look within the athletic department, he said.

“I think we’ve improved on that over the years, but we’re going to try and do that even better,” Glass said. “Trying to get the colors right, we want to make sure we have that lined up.”

The current contract with Adidas expires after this academic year and dates back to 2004.

To ensure everything went smoothly in the school’s quest to replace the expiring contract, Indiana University reached out to sports and entertainment research and analysis company Navigate Research to give the athletic department a better idea of its relative value in the apparel market.

“They were invaluable in helping us to understand what the value (of IU’s brand) was, and some things we could do to potentially increase the value of our association,” Glass said. “I think having Navigate helped us understand the value of the brand, kind of literally and figuratively.”

Indiana University considered offers from Nike and Under Armour, but it ultimately chose the extension with Adidas.

“(At) Indiana, we like to pride ourselves on tradition, stability and a classic look,” Glass said. “And I think all those things are really where Adidas fits in the marketplace.”

Adidas is the official uniform and apparel provider for more than 100 collegiate programs and has marketing agreements with the NBA, NFL, MLB and Major League Soccer.


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