- The Washington Times - Tuesday, August 18, 2015

Actress and comedian Melissa McCarthy is taking a stand against the term “plus-size” in launching her new clothing line in major retailers this month.

Melissa McCarthy Seven7 is launching in major retailers across the world, including Nordstrom, Macy’s, HSN, Lane Bryant and Evans, offering women’s clothing in sizes four through 28.

“Women come in all sizes,” Ms. McCarthy told Refinery29. “Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.

“I also find it very bad business,” she added. “It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it. I just don’t get why we always have to group everything into a good or bad, right or wrong category. I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”

Ms. McCarthy said some stores are going to help her “chip away” at how plus-size clothes are placed in stores.

“I don’t like the segregated plus section,” she told Refinery29. “You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.’ I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it. I’m not ready to announce them yet, but they agreed to just put me on the floor. I said, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘OK.’”

The line is already available on HSN.

Copyright © 2018 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More

Click to Hide