- Associated Press - Wednesday, August 19, 2015

MOUNT PLEASANT, Iowa (AP) - A rebranding effort is underway at Iowa Wesleyan University to help attract more prospective students.

The school, formerly known as Iowa Wesleyan College, is getting new logos, business cards, a website design, signage and a school seal. The new name is a part of university president Steve Titus’ goal for the school to serve as the “regional comprehensive university for southeast Iowa.”

“Whether it’s presidential politics or water crisis, even rural and agriculture economy,” Titus said, “In this region, we want to be the place people think of and say if they are going to have important conversations, this is the place we need to do that.”

He told The Hawk Eye (https://bit.ly/1NkftFp ) that the school is in the process of expanding graduate degree programs. He notes that the school’s nursing program received its national accreditation several months ago, reaffirming that the program is “extremely high quality.” The school last year had 15 nursing graduates and 100 percent passage rate on the national nursing exam.

Titus adds that the rebranding effort is working because freshman enrollment has increased from a year ago.

“This is our 174th academic year,” he said. “It’s an important time and life of the institution as sort of a new era. It’s a stressful time for everyone, so the fact that we have some growth in our enrollment speaks to what is going on here.”

The university will have a tent on Friday at a Mount Pleasant Chamber of Commerce event to celebrate the rollout of the university’s name change and the start of a new school year.

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Information from: The Hawk Eye, https://www.thehawkeye.com

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