- The Washington Times - Friday, August 21, 2015

Planned Parenthood for America is losing the social-media war in the aftermath of undercover videos on its fetal-tissue donations from abortions, according to an analysis released Friday.

NetBase, a Silicon Valley firm that analyzes social-media trends, found that “net sentiment” toward Planned Parenthood turned “decisively negative” after the July 14 release of the first video by the pro-life Center for Medical Progress.

The center has released a total of seven videos as part of its Human Capital project, with the latest one posted on Wednesday.

“PP’s Average net sentiment for the three months leading up the release of the first video was +62; as of August 20, 2015, PP’s sentiments stands at -26,” according to the NetBase analysis.

Even though network television coverage of the videos has been sparse—just 23.5 minutes on ABC, CBS and NBC in the few weeks, according to the conservative Media Research Center—the NetBase figures reveal a different story on social media.

The analysis found that conversations about Planned Parenthood have “exploded on social media,” from about 4,500 daily mentions in the three months prior to the release of the first video to 121,661 mentions in the first 24 hours afterward, an increase of 2,600 percent.

As for the hashtag war, #DefundPP and #PPSellsBabyParts combined for 965,479, while #StandwithPP and #SupportPP had 271,925.

The mentions were fairly evenly divided between men and women, with 55 percent from men and 45 percent from women.

“In the three months preceding the release of the first video, the ratio of positive to negative comments about PP averaged 4:1,” said the analysis. “In the week following the release of the first video negative comments surpassed positive ones with a ratio of 3:2.”

Total mentions on social media peaked with the release of the fifth video Aug. 4 with 350,121. Since the release of the seventh video, there have been 97,815 mentions.

The center has accused Planned Parenthood of profiting from fetal-tissue donations from abortions performed at its clinics, which the organization’s leaders have staunchly denied.

• Valerie Richardson can be reached at vrichardson@washingtontimes.com.

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