- Associated Press - Wednesday, December 30, 2015

ALBANY, N.Y. (AP) - Mothers Against Drunk Driving’s Red Ribbon Campaign is back on the New York State Thruway.

In collaboration with MADD’s long-running public awareness project, State Police Troop T kicked off its 29th annual campaign on Tuesday. Toll collectors are handing out red ribbons at select toll facilities along the Thruway.

The foot-long ribbons were chosen by MADD in 1986 and are meant to be displayed on motorists’ vehicles to raise public awareness regarding the dangers of impaired driving. They also encourage all motorists to take the pledge of driving safe, sober and buckled up at all times.

MADD’s reminder to “Drive Safely, Stay Sober” also will be posted on variable message signs throughout the state, and service area shops will provide complimentary coffee on New Year’s Eve.

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