- Associated Press - Sunday, February 1, 2015

LAKELAND, Fla. (AP) - Florida cattle ranchers say more needs to be done promote the health benefits of beef.

The Lakeland Ledger (https://bit.ly/1z1LV7v ) reports that the Florida Beef Council and Florida Cattleman’s Association are lobbying for a $1 assessment on the sale of each head of cattle in the state. The money would go to improve marketing of beef to Floridians.

The council currently gets about 300,000 each year through a national beef promotion program.

Dusty Holley’s family has a cattle ranch in Polk City. Holley tells the approximately $900,000 raised by the new assessment would help ranchers deal with rising media costs, inflation and drought.

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Information from: The Ledger (Lakeland, Fla.), https://www.theledger.com


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