- Associated Press - Thursday, January 29, 2015

JUNEAU, Alaska (AP) - A media campaign is set to launch in March that’s aimed at reducing the number of children born with fetal alcohol spectrum disorders in Alaska.

A study also is planned that is expected to involve signs and pregnancy test dispensers in bars, to test their effectiveness in raising awareness about the potential implications of drinking while pregnant.

Jeff Jessee is CEO of the Alaska Mental Health Trust Authority, which received funding from the Legislature last year for the media campaign.

He told the Senate Finance Committee the goal is prevention.

He said many women receive misinformation about alcohol and pregnancy. He said the campaign will be aimed at letting women ages 20 to 35 know it’s best to stop drinking before becoming pregnant and to avoid alcohol while pregnant.

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