- Associated Press - Monday, January 5, 2015

ATLANTIC CITY, N.J. (AP) - The head of the casino-funded group that promotes Atlantic City to potential visitors nationwide is leaving her $400,000 post,

Liza Cartmell announced her plans to retire from the Atlantic City Alliance in a statement issued Monday. It comes amid proposals to abolish the organization and use its $30 million annual budget to help stabilize Atlantic City’s tax base.

Cartmell has been the alliance’s president and chief executive officer since it was formed in 2011. She’ll be succeeded as CEO by Jeff Guaracino, the alliance’s chief strategy and communications officer.

Noting that Atlantic City “is in a time of transition,” Cartmell said the alliance will continue its mission with a “reduced staff and re-aligned resources and priorities,” pending definitive legislative or executive action to resolve its status and possible funding.

The alliance was created by a partnership between the casino industry and the Legislature. It was supposed to last until the end of 2016.

The organization is best known for the “Do AC” marketing campaign, a splashy multimedia blitz that sought to portray Atlantic City as an upscale tourist destination.

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