- Associated Press - Monday, January 5, 2015

PIERRE, S.D. (AP) - As Matt Bartlett remembers it, it all started with his mother’s gesture of concern after the Florida group home in which Matt was working shut down. Until then, Matt had been a caregiver for people with disabilities, and suddenly he was without a job.

“Jobs aren’t that easy to come by in Pensacola,” Matt Bartlett recalled.

So about two and a half years ago, Matt’s mom, Gloria Bartlett of Pierre, passed on a family possession that just might help her son hold body and soul together. It probably wasn’t a typical family heirloom. It was a recipe for mustard.

But what a recipe. Matt and his best friend since grade school, Jamie Jackson, already knew from countless picnics and snacks at Matt’s house that Gloria Bartlett’s mustard had the tang of summer in it. It added zest to picnics and gatherings in the Pierre area.

“She never gave out the recipe, thank God,” Matt said.

So when she passed it on, that recipe became the basis for their new start-up company, the Pierre Capital Journal (https://bit.ly/1BiF1tc ) reported. Jamie suggested they call their product - what else? - Matt’s Mom’s Mustard.

Though the label says “Since 1972,” the recipe has been around a lot longer than that; but that’s the year when Matt, the entrepreneur, arrived. Technically, the entrepreneurs explain, there was no Matt before then, and so no Matt’s mom and no Matt’s Mom’s Mustard.

“Gloria’s been making that mustard since I’ve know that family,” Jackson said. “I remember eating it at their house in grade school. We used her recipe as a base and added some ingredients to come up with some great flavors.”

Matt and Jamie met in first grade and graduated from T.F. Riggs High School together in 1991. Jamie Jackson, who lives in Lennox, South Dakota, and works in Sioux Falls, is the president of their company - he supplies the financial savvy and marketing know-how. Jackson is the registered agent for the company, Mom’s Brand Inc., in documents filed with the South Dakota Secretary of State’s office.

Matt Bartlett, who continues to live in Pensacola, Florida, is the vice president; he supplies the creative end, coming up with new flavor combinations all the time.

“I think I have 23 different flavors. Three are being marketed in stores. That’s all we can afford at this time,” Matt Bartlett said.


Information from: Pierre Capital Journal, https://www.capjournal.com

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