- Associated Press - Friday, January 9, 2015

OLVIE BRANCH, Miss. (AP) - Olive Branch officials want to sell naming rights on its sports complexes and parks.

The Commercial Appeal reports (https://bit.ly/1yEWChv ) the decision came Tuesday and followed Southaven’s signing of a $1 million, 10-year deal with BankPlus for naming rights at Snowden Grove Park.

Olive Branch will have to get approval of the Legislature to enter into a deal with a business or organization. The city is drafting legislation for that purpose.

Mayor Scott Phillips suggested ball fields or other sites at City Park could be part of a naming-rights deal. But there’s a lot of work to do before the city gets to that point, Phillips said. City officials must research the best approach.

“We don’t have deals on the table,” Phillips said. “Nobody’s asking, but if that came up, we’d already have the legislation in place.”

Alderman Dale Dickerson said the naming rights idea was discussed earlier. This is the first time Olive Branch has taken the talk this far. Dickerson hopes legislation could be introduced this year.

“We’re just taking a proactive step,” Dickerson said. “We need to prepare.”

It’s too early to tell how much Olive Branch might get for naming rights, but the money would go into the general fund, Dickerson said, and could be tied to a specific project. The city’s five-year capital projects list, used as a planning guide, identifies about $38 million in projects.

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Information from: The Commercial Appeal, https://www.commercialappeal.com


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