- Associated Press - Wednesday, July 22, 2015

CLEVELAND (AP) - The Cleveland schools are launching a citywide effort to get kids to school.

The “Get to School” campaign that kicks off Wednesday will resemble a political campaign. It will include voice recordings to families, phone banks, celebrity endorsements, social media, posters, yard signs, billboards and other advertisements. The effort takes aim at chronic absenteeism.

The campaign’s messages will focus on letting students know the city believes in them and wants them to show up to class.

The district says repeatedly missing school can be a significant barrier for students. Missing more than 10 days of school reduces reading scores by 12 percent and math scores by 15 percent, on average. Ninth and 10th graders who miss that much school see their chances of graduating fall by 34 percent.

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