- Associated Press - Tuesday, July 7, 2015

NEW HAVEN, Conn. (AP) - New Haven officials are launching an initiative created to reduce traffic congestion by encouraging residents to rely less on commuting by car.

City leaders on Monday unveiled a new program called “Go New Haven, Go,” a four-point program to help people get into the city without using a car.

Doug Hausladen, the city’s director of transportation, traffic and parking, says the program aims to provide better access to transportation alternatives so people will be willing to go without their car.

The program includes free trial rides on some of the mass transit options and discounts on fares.

City officials say part of the goal is to lower public health costs and make New Haven a more active city.

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