- Associated Press - Thursday, July 9, 2015

BIRMINGHAM, Ala. (AP) - There are many companies out there devoted strictly to dating. But an Alabama native and Auburn University graduate’s company offers a more unique service than others: dating coaching for introverted men.

Sarah Jones, a 29-year-old Mountain Brook, Alabama, native who now lives in San Francisco, founded Introverted Alpha in 2013. She has coached more than 30 clients - mostly in their late 20s or early 30s - on how to effectively date and connect with women.

“What we do is work with men, sometimes shy, sometimes not, when it comes to dating and interaction,” Jones said. “We show them what works for them, and then tell them how to use it. We show guys who are more reserved that the qualities they have are rare, and there are many people out there who are really attracted to that.”

The idea to start the company came from multiple sources. Jones graduated from Auburn in 2007 with an art degree and did not know exactly what she wanted to do for a living.

She often posted life advice on her art blog, and through that outlet, multiple people expressed their appreciation for her motivational skills. She decided to move to Los Angeles, where she enrolled in life coaching courses.

After taking the life coaching courses, she decided to move to San Francisco and start her company.

“I’ve always been interested in dating and attraction,” Jones said. “I found it really easy to meet and connect with more reserved men. I know there are many, many women out there who desire those kind of men, and I knew I found a niche. That’s when I started the company.”

The concept of the company is simple. First, men are given a survey to determine their attractive qualities. Then, Jones conducts one-on-one sessions with the men and coaches them on dating and interaction.

In those sessions, the clients ask questions and Jones gives them tips on multiple aspects of dating, like approaching a woman for the first time, asking for their number or connecting with them on dates.

Since the sessions are conducted by phone, clients from around the world can use the service. She has worked with men from Canada, England, Australia, Ireland and multiple U.S. states. She has even spoken with a couple men from Alabama.

Though most of her clients are in their late 20s or early 30s, Jones said she has clients as old as late 50s and as young as 19.

Jones charges around $1,000 a month for eight months of sessions. And in case you were wondering, Jones does have a long-term boyfriend, and she carefully conducts sessions in order to not give her clients any wrong ideas.

“I take a lot of care to make sure the risk of anything inappropriate happening is minimized,” Jones said. “It’s extremely rewarding to help these guys out and see the positive results. Everyone is so important, and everyone has attractive qualities. This is proof of that.”


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