- Associated Press - Monday, June 15, 2015

PRESCOTT, Ariz. (AP) - Prescott-area hotels are filling up as the “World’s Oldest Rodeo” draws near.

The Daily Courier reports (https://bit.ly/1KSF31T) the 128th annual event lasts the week surrounding Independence Day and usually sells around 32,000 tickets amounting to about $400,000 in sales last year.

Prescott Tourism Director Don Prince says the 2014 event filled hotels almost to the point of capacity at 97.4 percent. Prince said the rodeo has a far-reaching impact on the area’s economy

Prescott Frontier Days Inc. general manager J.C. Trujillo says a 12-year-old study estimates the rodeo’s economic impact at $13 million. Trujillo says the rodeo likely has greater economic impact now, with international attendance since 2006 showing 112 percent growth.

About $20,000 in ticket sales come from California alone. Total visitors represent 45 states and 20 foreign countries.


Information from: The Daily Courier, https://www.dcourier.com

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