- Associated Press - Monday, June 15, 2015

SOUTHAVEN, Miss. (AP) - The city of Southaven is looking to regulate those bigger-than-life video display boards.

Mayor Darren Musselwhite told The Commercial Appeal reports (https://bit.ly/1C6MaN9 ) that there’s been an increasing number of requests for large video boards from commercial developments, schools and other entities that like the eye-catching appeal of the TV-like displays.

“It’s complicated. “You can’t have them all over the city - it changes the value of what the city looks like - but there is a purpose for them,” he said.

Landers Center on Interstate 55 has a large video message board facing the interstate advertising upcoming events at the entertainment venue.

Musselwhite said the Tanger factory outlet mall, expected to open in November, will want a similar board drawing traffic from Interstate 55.

Also, the city-operated Snowden Grove park uses a large video message board to advertise concerts at its amphitheater.

The board of aldermen is suggesting to city planners that the businesses continue to be required to seek a conditional use to allow video displays, but they must meet certain minimum criteria before they’d even be considered for a variance allowing the video boards.

“I hate variances,” Musselwhite said. “I’d rather have everything in black and white. But I’ve learned that some things, like this, aren’t going to fit perfectly.”

Musselwhite said he doesn’t want to discourage the video boards in the right situation.

“They’re becoming a very popular trend,” he said. “And they can be beautiful - that’s the issue; they take eyes off traffic.”

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Information from: The Commercial Appeal, https://www.commercialappeal.com

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