By Associated Press - Tuesday, June 9, 2015

LITTLE ROCK, Ark. (AP) - The Arkansas Department of Veteran Affairs will rebrand itself and improve its services under a plan that was approved by Gov. Asa Hutchinson this week.

The agency will create a new mission and vision statement as well as have a new slogan after Hutchinson signed off Monday on the plan, the Arkansas Democrat-Gazette ( ) reported. Director Matt Snead said that before now, the role of the agency hadn’t been well-defined.

Under the plan proposed by the department, it will work to build relationships between veterans and Arkansas communities and businesses and develop a long-range plan for aging veterans. The department also aims to improve the effectiveness of county veterans service officers who help veterans receive their government benefits.

Snead, who was appointed to the job in February, started working on the plan soon after he took office. He worked with the governor’s office, veterans, agency employees, Arkansas National Guard leaders and others to help identify areas that needed improvement.

The proposal sent to Hutchinson said that the agency didn’t do much to communicate its mission or purpose to the public.

“All in all, it was needed because there wasn’t a document that laid out where we are going and what our priorities are,” said Don Berry, a retired U.S. Air Force colonel who helped develop the plan. “There wasn’t really an understanding of what we’re doing today and how that contributed to the long-range direction for the department. I think this certainly does that.”


Information from: Arkansas Democrat-Gazette,

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