- Associated Press - Tuesday, March 24, 2015

LITTLE ROCK, Ark. (AP) - Arkansas lawmakers have given final approval to publicity rights legislation that was prompted by concerns by the family of Razorbacks legend Frank Broyles.

The measure approved by the Senate by a 25-3 vote Tuesday and sent to the governor’s desk is designed to prevent businesses from using a person’s name or likeness to sell goods.

The bill was drafted after the family of Broyles, the 90-year-old former University of Arkansas coach and athletic director, approached lawmakers last year with concerns that his likeness could be used in unapproved ways.

Advocates say the bill would restrict the commercial use of names and images and those rights could be willed to heirs after a celebrity’s death. Opponents have said the bill is written too broadly.

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