- Associated Press - Sunday, May 10, 2015

SIOUX FALLS, S.D. (AP) - The South Dakota beef industry is promoting healthy ways to cook beef amid the start of the summer grilling season.

The South Dakota Beef Industry Council has planned events throughout the state during May, which some consider to be “Beef Month,” the Tri-State Neighbor (https://bit.ly/1EmPW4O ) reported. The events include cooking classes, “barbeque boot camps” and recipe distributions.

The council’s target audience for their promotion of grilling beef is millennials between the ages of 25 and 33, said Ron Frederick, the council’s director. Grilling is a favorite summer activity of millennials, he said, adding that 76 percent to 80 percent of them prefer to grill beef over chicken.

“This is a great opportunity for the beef checkoff to promote summer grilling projects that can help build beef demand,” Frederick said.

The council is working with the South Dakota State University meat science team to give grilling tips at “barbeque boot camps.” Members of the beef council also will visit grocery stores across the state to offer picnicking demonstrations and grilling recipes to shoppers.



Holly Swee, who is the council’s director of nutrition, will talk about healthy ways to cook and prepare beef at four cooking classes in Sioux Falls. She’s working with the American Heart Association and local chefs to prepare for the classes.

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