- Associated Press - Saturday, May 2, 2015

BENTON, Ky. (AP) - High school students in western Kentucky are trying to come up with a way to promote Kentucky Lake.

The effort comes at the request of the Kentucky Lake Tourism Bureau, which spent $55,000 on research and found out while about 2 million people visit each year, there’s a disconnect between the younger generation and the lake.

Kentucky Lake Marketing Director Elena Blevins told WPSD-TV (https://bit.ly/1GpJziz) that the idea is mutually beneficial for the students, who have a chance at solving a real-world problem, and the tourism board, which gets to hear ideas from the younger generation.

Students in a leadership class at Marshall County High School are scheduled to present their ideas to the tourism board on May 8. Board members hope to make use of the strongest proposals.

“We hope these projects will disperse themselves throughout the community,” Blevins said.

The students were told to try to come up with an idea that would promote the lake and could be used in the tourism board’s business model.

Students said they were excited about the possibilities.

Marshall County High School freshman Taylen Henry said she is working on a proposal that will appeal to online and social media use. She says she thinks those things appeal to the younger generation.

“We probably know how to connect with teenagers and all the technology,” Henry says.

Sophomore Isaac Bayer says he wants to use technology to show the beauty of the lake.


Information from: WPSD-TV, https://www.wpsdlocal6.com

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