- The Washington Times - Thursday, May 7, 2015

The Cleveland Cavaliers have apologized for a promotional video that aired on the Jumbotron during Wednesday night’s game against the Bulls after the Twitterverse deemed it offensive and insensitive to victims of domestic violence.

The video, which was meant to be a spoof on the movie “Dirty Dancing,” showed a Cavaliers‘ fan and his girlfriend dancing in their kitchen to “(I’ve Had) The Time of My Life.” The girlfriend takes off her apron and reveals that she’s wearing a Bulls T-shirt, then runs to jump into her boyfriend’s arms for the famous lift. That’s when he throws her to the ground, creating a loud thud, and walks off, saying “I can’t believe she’s a Bulls fan.”

“Don’t make the same mistake she did,” an announcer says as the Cavs playoff slogan airs across the screen.

The video was uploaded to Vimeo before quickly being taken down — but not before people had already made a copy.

UltraViolet, a women’s organization, released a statement saying the Cavaliers should be “ashamed of themselves.”

“With a national epidemic of violence against women, we simply cannot afford to have the NBA condone this kind of violence,” the statement said, Buzzfeed reported. “The Cavaliers need to make this right. Whoever is responsible for this video should be fired immediately.

The Cavaliers apologized in a statement Thursday afternoon, saying “it was a mistake to include content that made light of domestic violence.”

“Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video,” the statement said. “The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.”


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