- Associated Press - Friday, October 2, 2015

MINNEAPOLIS (AP) - The Minnesota Orchestra is trying to lure younger, more budget-conscious fans with special discounts and local beer offerings.

The orchestra has scheduled a series of shows beginning at 6 p.m., instead of 8 p.m., realizing that younger generations prefer going out to dinner after the performance, not before.

A new “$20under40” ticket plan is targeted at younger concertgoers. Orchestra President Kevin Smith says they wanted to remove price as a potential deterrent to attending a performance. Regular ticket prices are $30 to $80.

The St. Paul Pioneer Press (https://bit.ly/1QPoUeg ) says the orchestra’s “Symphony & Suds” promotion takes musicians to local brewers, including Boom Island Brewing, Surly Brewing and Insight Brewing, for a series of performances. The breweries will also offer free samples at select concerts at Orchestra Hall.


Information from: St. Paul Pioneer Press, https://www.twincities.com

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