Bradley University in Peoria, Illinois has unveiled its Body Project campaign to combat “fatism” and teach “fat acceptance” so that overweight students can learn to love themselves the way they are.
The Women’s Studies Program, the Center for Wellness and the Department of Sociology at the private university teamed together to launch the Body Project, to “challenge the way you think about current standards of beauty and fitness,” Campus Reform reported.
On the project’s website, the university defines fatism as weight discrimination: “Today in the U.S., millions of people who are larger than average will encounter significant discrimination, suffer unfair treatment and humiliation, and be denied equal opportunities in all areas of life.”
In order to combat the consequences of fatism, the university pushes “fat acceptance” and size diversity. “Fat acceptance means that large people love and accept themselves the way they are.”
“Part of this acceptance is the preferred use of the term ‘fat.’ Activists hope that this word can be de-stigmatized and embraced in our culture,” the university said. “Activists propose that the concept of an ‘ideal’ body size or weight be abandoned entirely. Height and weight tables delineating ‘ideal’ body proportions are based on Caucasian body types. The genetically distinct body types of people of color are not considered in the formulation of ‘ideal proportions.’”
The university also warns students about the dangers of trying to lose weight, claiming that “weight loss methods prove to be ineffective for most people, and may in fact pose serious health risks making the cure for obesity worse than the condition itself.”