- Associated Press - Friday, October 30, 2015

RAPID CITY, S.D. (AP) - A Rapid City jury has awarded Sturgis Motorcycle Rally Inc. $912,500 in a four-year-old dispute over the “Sturgis” trademark.

Sturgis Motorcycle Rally Inc. sued Rushmore Photo and Gifts and Wal-Mart over its Sturgis trademark. The organization has contended that the trademark helps pay for the annual motorcycle rally and is a necessary protection so the city can make money.

The defendants maintained that Sturgis is geographically descriptive and shouldn’t be trademarked.


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The trial has been ongoing this week and jury deliberations began Thursday. Jurors reached their verdict about 3:40 p.m. MT.

The plaintiffs had been seeking up to $7 million in damages from the defendants for sales of allegedly unlicensed products. Jurors filled out a complex 18-page form to determine the award after asking the judge for a calculator.



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Information from: Rapid City Journal, https://www.rapidcityjournal.com

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