- Associated Press - Tuesday, September 1, 2015

ANCHORAGE, Alaska (AP) - The Obama administration’s announcement that it will change the name of North America’s tallest mountain peak from Mount McKinley to Denali could have some unintended consequences for Alaska businesses.

Across the state, businesses from banks to hotels to hardware contractors are named “McKinley.” Now all those shops are left deciding if they need to rebrand, the Alaska Dispatch News reports (https://bit.ly/1Vt81ct).

At Mt. McKinley Bank, which has operated with a blue mountain emblazoned with the name as its logo for 50 years, officials said they are unsure if they can keep their branding and change the name.

“Our big challenge moving forward is we want to try to protect our branding,” said Executive Vice President Bart LeBon. “Can we keep the mountain image and our name?”

LeBon said the board of trustees will address the naming issue at its next monthly board meeting.

“It’s been thrust upon us in an overnight fashion so . I guess we need to take this up now,” LeBon said.

McKinley View Lodge owner Jean Cary Richardson said she’s going to have to spend a fortune to replace checkbooks, bank accounts and everything that goes along with a name change.

“We’ve had this name for 50 years, so it’s kind of a blow in the stomach to us,” Richardson said. “It’s hard on old businesses that have been here for a long time.”

However some businesses aren’t worrying. Wayne Robinson, who owns Mt. McKinley Fence Co., said the mountain name change isn’t big news.

“We’ve been here since 1961; it doesn’t really matter to me one bit,” Robinson said.

Similarly, Mt. McKinley Animal Hospital in Fairbanks isn’t going to change their name because it has just been too long.

“We’ve been Mt. McKinley since 1971, so we’re not going to change,” said receptionist Courtney Gott.


Information from: Alaska Dispatch News, https://www.adn.com

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