- The Washington Times - Thursday, September 17, 2015

Doritos is launching a limited-edition bag of rainbow-colored tortilla chips in honor of LGBT pride.

In a press release Thursday, Frito-Lay announced that Doritos Rainbows, inspired by the pride flag, are available exclusively to consumers who donate to the It Gets Better Project, a nonprofit organization founded by Dan Savage and Terry Miller, which seeks to provide support for young LGBT people.

Individuals who donate $10 or more in support of the project will be mailed a bag of the rainbow chips, while supplies last, Frito-Lay said.

“There’s nothing bolder than being yourself,” the company declares on the Doritos Rainbows package.

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” said Ram Krishnan, chief marketing officer, Frito-Lay.



“With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

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