- Associated Press - Tuesday, September 22, 2015

RICHMOND, Va. (AP) - Forty-five local tourism initiatives will share more than $796,000 in state matching grants.

Gov. Terry McAuliffe announced the funding from the Virginia Tourism Corporation’s Marketing Leverage Program on Monday. The local organizations match the state grant funds by a minimum of two to one. The governor’s office says the result will be more than $3.3 million in new marketing to increase visitation to Virginia.

Grant amounts range from $1,700 for the Southwest Virginia Lavender Trail to $50,000 for six programs: The Half-Mile of Mayhem at Martinsville Speedway, The Lynchburg Regional Convention and Visitors Bureau Website Development, Wytheville … There’s Only One, New Ways to Market America’s Historic Triangle, Millennial Marketing Campaign in Abingdon and Mercy Street in Alexandria.

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