- Associated Press - Monday, September 28, 2015

RENO, Nev. (AP) - The University of Nevada, Reno wants to lure a few students from Vermont.

The Reno Gazette-Journal reports (https://goo.gl/ZsVfnK ) the school launched an advertising campaign Sunday aimed at wooing Green Mountain State students due to a Vermont shortage.

Director of Admissions Steve Maples says the university currently has students from 49 different states and Washington, D.C. but no students from Vermont.

In an ad in Vermont’s Burlington Free Press, Maples offers the first five high school juniors or seniors who meet academic criteria from the state, famous for Ben and Jerry’s ice cream, a free trip to campus.

The newspaper advertisement launches a social media campaign using #Vermontfor50 on Twitter, Facebook and Instagram.

UNR plans to suggest a new ice cream flavor to Ben and Jerry’s to promote the campaign.


Information from: Reno Gazette-Journal, https://www.rgj.com

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