LOUISVILLE, Ky. (AP) - The Kentucky Lottery is expanding to Internet sales in hopes of luring younger players.
Lottery officials say eligible players within the state’s boundaries can register for an account at kylottery.com to purchase Powerball, Mega Millions and Kentucky Cash Ball draw games.
The officials said Tuesday that at the outset, there will be five Instant Play games ranging in price from 50 cents to $3 available online, with more being introduced later.
Kentucky Lottery President and CEO Arch Gleason says the goal of Internet sales is to attract younger players accustomed to making retail purchases online.
Gleason says the move to Internet sales doesn’t diminish the importance of “brick and mortar” retailers. He says those 3,200 lottery retailers will continue to be the most important part of the lottery’s business.
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