- The Washington Times - Tuesday, April 5, 2016

GapKids has apologized after an ad for Ellen DeGeneres’ clothing line was deemed racist on social media.

The retailer shared pictures for the GapKids X ED campaign on Twitter on Saturday with the caption: “Meet the kids who are proving girls can do anything.”

One photo showed two white girls doing gymnastics stunts, while a third white girl used a smaller black girl’s head as an armrest.

“@GapKids proving girls can do anything… unless she’s Black. Then all she can do is bear the weight of White girls. #EpicFail,” one Twitter user wrote.

“Thanks for perfectly illustrating what ‘passive racism’ looks like in mainstream media,” wrote another.

Meanwhile, filmmaker Matthew Cherry tweeted a GapKids campaign from the past that used a similar shot with a black girl using a white girl’s head as an armrest, the Daily Mail reported.

“Does the @GapKids pic on the left make the pic on the right okay? Let’s debate,” he wrote.

Debbie Felix, a spokesperson for GapKids, apologized for the image and said it would be removed from the campaign.

“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” Ms. Felix told the Daily Mail. “This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment.

“We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique,” she added.

As of Tuesday morning, the tweet containing the image in question still remained on the GapKids account.


Copyright © 2018 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times welcomes your comments on Spot.im, our third-party provider. Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide