- Associated Press - Friday, August 12, 2016

EAU CLAIRE, Wis. (AP) - Tourism promoters say the Eaux Claires Art & Music Festival has helped put the Chippewa Valley on the map.

The two-day festival this weekend is in its second year and is the creation of Bon Iver’s Justin Vernon and The National’s Aaron Dessner.

Visit Eau Claire director Linda John tells The Capital Times (https://bit.ly/2aQrd4Q ) that some 25,000 visitors spent nearly $7 million during the inaugural festival last year.

National media outlets have noticed the musical and cultural renaissance. Time magazine highlighted Eau Claire in its “Reasons to Celebrate America” July issue, giving credit to music as key to the city’s changes.

Eaux Claires are the plural French words for “clear waters.”


Information from: The Capital Times, https://www.madison.com/tct

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