- The Washington Times - Friday, August 19, 2016

Under Armour has ended its sponsorship of the wife of U.S. hunter Josh Bowmar, whose video showing him killing a bear with a spear in Alberta, Canada, sparked international backlash.

The video, which showed Mr. Bowmar gleefully launching a spear 12 to 15 yards into the side of a black bear, prompted the Alberta government to announce plans to ban the practice this fall.

Mr. Bowmar and his wife, Sarah, run a fitness business in Ohio. They were both reportedly seen wearing Under Armour clothing in the now-deleted bear hunting video, sparking an online petition calling on the company to drop its association with the couple.

Mrs. Bowmar, who was signed by Under Armour in January to star in its first women’s hunting campaign, “The Women of Will,” is the only one sponsored by Under Armour, the company told Business Insider.

“The method used to harvest this animal was reckless, and we do not condone it,” said Under Armour spokeswoman Danielle Daly. “Under Armour is dedicated to the hunting community and supports hunting that is conducted in compliance with applicable federal, state and local laws and hunting practices that ensure a responsible and safe harvest of the animal.”



Ms. Daly said the company has never sponsored Mr. Bowmar.

“Under armour and the Bowmars broke up today. I’ll do a blog post in a few days when I am no longer crying,” Mrs. Bowmar wrote on Twitter. “At least I can wear my lulu leggings again.”

“I wish we could understand it. It breaks my heart to a million pieces,” she added.

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