- Associated Press - Tuesday, August 2, 2016

PHILADELPHIA (AP) - City officials say Philadelphia has reached an agreement to allow the Franklin Institute to convert a sign on the Benjamin Franklin Parkway to digital.

The Philadelphia Inquirer reports (https://bit.ly/2aJI1vd ) officials made the announcement Monday, paving the way for a street-level sign that would be used to promote the museum’s exhibits. Under the agreement, the sign must be turned off between 10 p.m. and 6 a.m. and can’t use strobe lights.

The proposed conversion has been criticized since the museum applied for a permit in 2012. Opponents have said the digital sign would negatively impact the parkway.

But city officials say the agreement doesn’t indicate that there will be more electronic signage on the parkway.

The museum says the sign will be an effective way to communicate programs to the public.


Information from: The Philadelphia Inquirer, https://www.inquirer.com

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