- Associated Press - Tuesday, August 9, 2016

TALLAHASSEE, Fla. (AP) - Two Florida advertising firms have reached an agreement over a five-year contract from the Florida Lottery worth an estimated $125 million.

Under the deal, Jacksonville-based St. John & Partners will withdraw its legal challenge against the contract state officials awarded in June to Tampa-based PP+K. St. John & Partners has handled advertising for the Florida Lottery since 2009.

The two companies issued a statement Monday that said they had reached an “amicable agreement” to end the protest. But the statement did not disclose if PP+K had agreed to split any of the work under its contract with the state.

The companies said they ended the dispute to avoid ongoing expenses and the uncertainty surrounding the contract.

In their initial filing, lawyers for St. John & Partners contended the Florida Lottery did not follow bid laws and rules when deciding to hire PP+K.

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