- Associated Press - Thursday, February 18, 2016

SALT LAKE CITY (AP) - Jeep officials are removing a shot in one of their advertisements that showed people swinging from ropes at one of Utah’s iconic arches.

The Deseret News reports (https://bit.ly/1SBmepi) that the ad, which premiered during the Super Bowl, features a montage of Jeep vehicles mixed with video clips of people engaging in outdoor activities, including swinging from Corona Arch, which is banned.

The U.S. Bureau of Land Management instituted a two-year ban on rope activities at Corona Arch in May and officials are considering making the ban permanent.

Viewers complained to Jeep that the company was promoting illegal activities.

A spokeswoman for Jeep’s parent company, FCA US LLC, says the footage was from 2012 when rope-swinging was legal, but that Jeep is removing the footage from future postings of the commercial.


Information from: Deseret News, https://www.deseretnews.com

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