- Associated Press - Monday, February 29, 2016

CHICAGO (AP) - U.S. Soccer unveiled its new crest on Monday, spreading the word via social media.

Players including Carli Lloyd and Mix Diskerud, and celebrities like Robin Roberts, took to Twitter and Instagram to show off the crest, which is simpler and more angular than the previous design. It is the federation’s first major rebranding since 1995.

“Loving the new clean crest! (hashtag)onenationoneteam,” Lloyd posted to Twitter.

The crest has a blue “USA” placed above red and white stripes. On the U.S. women’s national team uniforms, it will be topped by three stars to signify the team’s three World Cup titles.

The federation did not announce the rebranding with a news release. Instead, scarves and other products featuring the crest were delivered to supporters and players Monday morning. U.S. Soccer had teased the move Friday, releasing a video of the old crest being removed from the federation’s Chicago headquarters.


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