- Associated Press - Saturday, January 23, 2016

CHICAGO (AP) - Officially, Illinois Institute of Technology isn’t changing its name.

But the Chicago university wants people to get to know it as Illinois Tech as part of a rebranding and marketing campaign.

According to the Chicago Tribune (https://trib.in/1Sa0tLo ), the effort really got going when President Alan Cramb took that job last August.

Cramb says the shorter name should appeal more to parents and students who want to go to an engineering or science-focused university.

University spokesman David Baker says that from the time of the school’s creation in the 1940s through the ‘60s it was known as Illinois Tech. Then school leadership decided to switch to IIT.

Student Rahul Wadhwani likes the change. Illinois Tech sounds more like universities such as Cal Tech and less like the for-profit ITT Technical Institute.


Information from: Chicago Tribune, https://www.chicagotribune.com

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