- The Washington Times - Thursday, January 7, 2016

A new Google Chrome extension alerts women every time they apologize in a work email to help them learn to stop undermining their own authority.

“Just Not Sorry,” a free app that can be used with Gmail, highlights each time a user types a key word or phrase such as “sorry,” “just,” “try,” “I think,” “actually” or “I’m no expert,” the app’s creator, Cyrus Innovation CEO Tami Reiss, told Reuters.

“Let’s stop qualifying our message and diminishing our voice,” reads a description for the app. “Words will be underlined for correction with additional information about how using the phrase is perceived.”

More than 53,000 users have downloaded the app since it was launched Dec. 28, Ms. Reiss said.

She said she came up with the idea after watching a skit by comedian Amy Schumer, which featured a panel of accomplished women who peppered their remarks with endless apologies, Reuters reported.

Ms. Reiss said the app also helps train users to stop using shaky language when they speak.

“We’ve found people that have started using it actually get a lot more mindful around the use of these words,” she told Reuters. “That makes us happy.”


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