- Associated Press - Thursday, July 14, 2016

PARK CITY, Utah (AP) - Park City residents outraged about a ski resort’s attempt to trademark the community’s name gathered outside City Hall under a banner declaring “We are a town, not a trademark.”

About 250 people protested Wednesday as Vail Resorts CEO Robert Katz arrived for a closed-door meeting with Mayor Jack Thomas.

Vail bought Park City Mountain Resort for $182.5 million in late 2014 and merged it with a neighboring resort. The company says it filed for the trademark in May to legally guard the name of its resort.

City leaders are considering opposing the effort in court unless Vail agrees in writing that the trademark will not impact local businesses.

Former Park City Mayor Dana Williams helped organize Wednesday’s demonstration and says the company has gone too far with the trademark application.

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